How This Daily Vitamin Startup Is Bringing Wellness To Your Doorstep – Forbes

The vitamin and wellness market is oversaturated and hard to stand out in. Craig Elbert and Akash Shah co-founded Care/of and Juxtapose, a holding company and fund to help high-growth markets with experienced entrepreneurs. Care/of delivers personalized daily vitamin packs to consumer doorsteps and launched in November with a focus on clever branding and consumer feedback. They capitalized on knowing the narrative – the confused purchaser and uninformed clerk – as well as being aware that their brand and the story they were telling about it through marketing had to convey the same message.

How This Daily Vitamin Startup Is Bringing Wellness To Your Doorstep – Forbes

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